This paper explores the ethical challenges surrounding media companies' use of user data, especially when collected without explicit consent. It examines the impact of opaque data practices on consumer trust, privacy, and autonomy, while analyzing how business interests often conflict with ethical responsibilities. Case studies (including Netflix) and research-backed insights highlight concerns around surveillance capitalism, algorithmic bias, and the monetization of engagement metrics. The paper argues for greater transparency, regulatory oversight, and ethical leadership to ensure responsible and user-centric data practices in the digital media landscape.

This case statement analyzes the communication challenges faced by the Georgia Department of Agriculture during a bird flu outbreak. It outlines key issues such as consumer fear, misinformation, and industry unpreparedness. The project identifies core audiences and offers strategic messaging insights to help rebuild public trust, support containment, and stabilize the poultry market.

This case study examines Target’s public relations response to a boycott sparked by its Diversity, Equity, and Inclusion (DEI) initiatives. It analyzes the company’s communication strategies, audience segmentation, and messaging tactics used to navigate the crisis and maintain brand loyalty. The study highlights key lessons in managing consumer backlash and balancing corporate values with public perception in today’s polarized media landscape.